The Kubang made it’s world debut last September at the Frankfurt show, Maserati has been moving fast to take this from concept to production. “After Beijing, we will retire the Kubang concept. Our SUV will reappear in its production form and with its final name in due time,” the company’s CEO, Harald Wester, told InAutoNews.com.
Even though the model will be in direct competition with upcoming super-luxurious crossovers such as the Lamborghini Urus and the Bentey EXP9, Maserati expects to sell around 20,000 Kubang SUV units annually, with the United States and China sharing the majority of owners.Comments
Maserati is proud to have brought the Kubang sport luxury SUV concept to the 2012 North American International Auto Show. And, it’s destined to be first Maserati built in North America.
From Maserati.com: Like many of its competitors the future sport luxury SUV will be built in North America and it represents an important part of the future Maserati range. The Kubang concept creates discontinuity by entering a new segment and continuity by maintaining the integrity of Maserati’s DNA. It represents a natural direction for Maserati to enlarge its product range and strengthen its presence in markets across the world.
The idea of a sport luxury SUV is not new to Maserati as the Marque of the Trident unveiled the first Kubang concept at the NAIAS in 2003. At a time in which few other brands were going in the direction of a sport luxury SUV, Maserati was already considering one. The elements which make up a sport luxury SUV are a good fit for Maserati’s capabilities – and synergies within the Fiat-Chrysler industrial group offer the ideal catalyst for Maserati’s own interpretation of a sport luxury SUV.
Photo copyright Maserati.comComments
The 64th Internationale Automobil-Ausstellung held at Frankfurt am Main was a rewarding one for Maserati.
This important event has become a fixture on the world automobile calendar and the presence of the Kubang attracted huge interest from motoring insiders as they all wanted to catch a glimpse of Maserati’s debut in the SUV category. Maserati didn’t let anyone down and presented a model with a distinct character that sets it apart from other cars on the market. The Kubang’s unique and stylish body shape renders it unmistakably Maserati.Comments